Customer Niche

Southern Prep – Your Southern Prep customers are the ones who will help sellout puffy vests, tunics, anything with a bow, and cutesy jewelry and dresses. These are your customers that are obsessed with Pinterest and go out looking for everything they see on their feed.

e100065a8899af561708169a4ed69c9a 5513a6ab66cfddc3dbd7460d3fda73fe g6 tumblr_mrvwdrThfj1swz5v0o1_500 img_24891

 

Boho РYour Boho customers are your very trendy Free People customers that will buy all of your oversized, fringed, crochet, billowy, and lacy pieces and then stack long necklaces on top of their outfit. They love to layer!

544a204e8013a97808d49ae289acfd5d

e955fb080ded72aa8be1e6de9b2eb41e

 

6b0707a3637685a950d6b505b6411eff

 

902df9895209c20c4938b1393f984f0d

f2d8f7b679f3c45dc568c1ef17a9472c

 

Cute mom – Your Cute Mom customers are the ones who are still very fashionable, slightly more conservative, and refuse to let themselves go despite children, marriage, or LIFE in general!

a9729bf7bd0019a5b5e355333d99cc7a a8b05f5a6b0c3a9dd6992a31eee01662 9cdf2511a0dc28a8e491cdea6a488359 f79ef0fb7ac5fa8a45d0950269720bad

c22cd2d008135ca4708321dedf2db868

Becoming a Lotus Leader