Southern Prep – Your Southern Prep customers are the ones who will help sellout puffy vests, tunics, anything with a bow, and cutesy jewelry and dresses. These are your customers that are obsessed with Pinterest and go out looking for everything they see on their feed.
Boho – Your Boho customers are your very trendy Free People customers that will buy all of your oversized, fringed, crochet, billowy, and lacy pieces and then stack long necklaces on top of their outfit. They love to layer!
Cute mom – Your Cute Mom customers are the ones who are still very fashionable, slightly more conservative, and refuse to let themselves go despite children, marriage, or LIFE in general!