Merchandising is expected to be completed before your store opens the morning after you received your shipment – absolutely no exceptions. You can choose to merchandise after the store closes or really early in the morning several hours before your store opens. Regardless of which method works best for you the merchandising is expected to be completed and accessorized before your store opens in the morning!
Great merchandising has proven time and time again to increase your sales because everything is organized, the clothing is put together in a way that makes sense, and the outfitting is completed so your customers are inspired without too much effort on their end. With great merchandising you can increase impulse buying which of course means more sales for your store! This is why we merchandise every single week so that we can keep the store fresh and shoppable!
Visual merchandising is an often overlooked factor in the success or failure of a retail store. Great merchandising helps the clothing sell itself, but combined with energy, salespeople, and customer service there is no way a store’s sales will not be successful. One of the ways we stand out amongst other stores in the mall is the fact that we steam our clothing. In general, the clothing in your store looks so so so so much better when it is all steamed out, but as a rule if it takes you longer than 2 minutes to steam an item then move on to your next item! Do not skip this steaming step or you will have a very unhappy Home Office.
Watch this video to learn more about Merchandising!