Selling space is the most important part of a store – we must utilize as much square footage as possible to maximize sales. The purpose of interior display is to develop desire for the merchandise, show what’s available, and encourage both impulse and planned buying.
Promotions and advertising dollars are wasted if efforts aren’t made within the store to effectively merchandise the products. The main principles of design used in display are balance emphasis, proportion, rhythm, color, lighting, and harmony. The principles apply to all displays – windows and interior.